Fusion is Now

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February 27, 2009, 6:47 pm
Filed under: Fusion Articles

While our still images are powerful and compelling, and can certainly recall a moment, they cannot tell the whole story for our clients. They can’t, for example, remind us of the words, spoken by the stoic father of the groom, that brought the entire room to tears. Our stills will tell us he spoke, and that the reaction was emotional, but not what he said. So, at it’s simplest, Fusion is the logical next step to telling our clients’ complete story.

By focussing on the vows and speeches, to start, we are able mix stills, audio and video, in a way that allows us to maintain our artistic vision of the wedding day, but give our clients the gift of memory and language, that becomes more valuable over time.

And though the focus seems to be on weddings, the portrait market is equally as compelling. Imagine capturing the sound of a child’s laughter, or tears, and overlaying that audio track to your stills. Now imagine a tickle fight or water fight, or even a child engaged in his/ her favorite activity, and that video + audio, again working with your stills. These moments are priceless for the child’s parents and the gift we give that family also grows in value over time.

We are, at the heart of it, storytellers, who have, until now, told our stories in frozen moments. But now, with Fusion becoming such a widespread medium, our stories can be more robust and literal, allowing our viewers a glimpse into the real lives of those we photograph. And our ability to create is enhanced as well, as we challenge ourselves to tell these stories in a new way.

For our studio, we have chosen to use stills to video at about 80:20, stills:video, thereby maintaining the artistic integrity of our vision through stills, while completing the whole story with moving images and the soundtrack of a life.

1 Comment

Welcome to Fusion!

February 24, 2009, 7:59 pm
Filed under: Fusion Articles

Few things have engendered as much debate in the photography world as Fusion. It seems to have polarized the photography community into two camps – those who love it and those who hate it. And while I am sure that the majority of photographers actually fall somewhere in the middle, the vocal minority has kept a lively debate alive!

So what is Fusion? At it’s simplest, it is the blend of still photographs, video, audio and music into a multimedia peice.

But things are rarely that simple.

The debate seems to center on the idea of photographers becoming videographers and vice versa. The lines have been blurring for a while, but it was a relatively slow change. And then the Canon 5D MkII came alone and really turned the photography (and videography) world on its ear! Like it or hate it, it seems that Fusion is something that we are all going to have to learn about. And then, once learned, we can choose where and how or even if we want to adopt this technology into our own coverage. Knowing about this technology, and others like it, will allow us all to make informed decisions about where to go from here.

If you have already purchased the Fusion is Now DVD, you are a member of this community. You will be receiving a newsletter letting you know how to access the private areas of this site (along with what content you can expect), and what your membership here means!

We’re looking forward to moving forward with each of you, into these new waters.

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Advanced Fusion Video

February 24, 2009, 7:31 pm
Filed under: Trailers and Fusion Pieces

more about “Advanced Fusion Video“, posted with vodpod

This is an advanced example of mixing stills, audio, video and music from an entire wedding day, into a short presentation. We filmed select portions of the entire wedding day, and then edited the audio and video into the still coverage.

Fusion is Now

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